For years now there has been a fine line that existed that has one side supporting the creators of their favorite anime and manga, purchasing some or all of their merchandise; while we have the other side who want to read the latest Weekly Shonen Jump quickly or watch the anime as it comes out illegally, as it costs no money to do either.
However, a movement started during the summer that ANN posted in September called ”Sustain the Industry,” which was started by a fan to encourage others to make a monthly purchase of an anime or manga product and post a video on Youtube showing what they brought (along with the receipt). On Jan 14, KeepAnimeAlive.com, a site discouraging illegal downloads and promoting the anime industry, was launched. I recently reached out to the founders of KAA, Colin Harvie and Chris Perry, and they took the time to answer a few questions I sent by e-mail.
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